First there was the "wife-beater" shirt, which is a term that I loathe. I love me the tank top, but I really despise that name.
Then last night I saw an ad in latest hard copy issue of Blue Ridge Mountains Outdoors promoting some sort of Subaru called the bromobile or something like that. I will report more correctly on that later, but the use of the term "bro" seems to be seeping into everything these days.
And now finally, the piece de resistance -- the "Cougarette" skirt from Diane von Furstenberg. Argh! Here's the photo of it. Cute, I guess. And I suppose it is some sort of take-back of the phrase, but come on.